- NYPD’s attempt at positive Twitter outreach campaign proves to be an epic fail
- Michigan man among first in U.S. to get ‘bionic eye’
- JetBlue pilots vote to unionize; 2 previous attempts failed
- Pentagon plans to replace flight crews with ‘full-time’ robots
- Navy’s military dolphins may meet Putin’s porpoises in Black Sea
- Forget the Porsche — it’s the guy with the Prius that attracts the ladies, poll shows
- Fired Russian Facebook CEO says site has fallen in the hands of pro-Putin supporters
- Sen. Boozman of Arkansas has emergency heart surgery
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MTV Twitter account hacks itself in marketing stunt
First, Burger King’s Twitter account was hacked by a McDonald’s fan, inadvertently gaining it more than 60,000 new followers. Then, Jeep’s account was hacked by Cadillac enthusiasts in an apparent connected prank.
But things got a little fishy when MTV’s account was hacked by BET fans Wednesday, seeing that they’re both owned by the same parent company Viacom.
MTV officially acknowledged it was a calculated ploy to gain more followers and recognition.
The stunt was to make it appear as if MTV’s account had been hacked by BET fans.
Users began heckling the company shortly after it appeared to be a PR stunt. Denny’s Diner even swooped in to make fun of MTV, tweeting, “OMG we hacked ourselves because it’s the cool thing to do!” Then it uploaded a photo of a stack of pancakes, labeled “waffles.”
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About the Author
Jessica Chasmar is a continuous news writer for The Washington Times. Previously, she was part of the start-up team for The Washington Times’ digital aggregation product, Times247. She can be reached at firstname.lastname@example.org.
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