First, Burger King’s Twitter account was hacked by a McDonald's fan, inadvertently gaining it more than 60,000 new followers. Then, Jeep’s account was hacked by Cadillac enthusiasts in an apparent connected prank.
MTV officially acknowledged it was a calculated ploy to gain more followers and recognition.
The stunt was to make it appear as if MTV’s account had been hacked by BET fans.
Users began heckling the company shortly after it appeared to be a PR stunt. Denny’s Diner even swooped in to make fun of MTV, tweeting, “OMG we hacked ourselves because it’s the cool thing to do!” Then it uploaded a photo of a stack of pancakes, labeled “waffles.”
© Copyright 2013 The Washington Times, LLC. Click here for reprint permission.
Jessica Chasmar is a continuous news writer for The Washington Times. Previously, she was part of the start-up team for The Washington Times’ digital aggregation product, Times247. She can be reached at firstname.lastname@example.org.
'Your papers, please' must never be heard in America
Independent voices from the TWT Communities
Join the Communities and submit your column in response to one written, or on something totally new and unique. We want to hear from you
Entering the world of first time parents, there are lots of secrets unveiled.
Take a look at our pet friendly reviews and travel tips or find the best vacation deals and activities compiled by the The Washington Times Communities experts.
When you need to know who is making business, and what business is being made, you need the Business Browser.
Benghazi: The anatomy of a scandal
Vietnam Memorial adds four names
Cinco de Mayo on the Mall