Legos have been perpetually popular for decades, but its newest creation — a line of toys geared towards girls — has sent its profits skyrocketing.
Lego Friends — which includes mini-figures in pink, a dream house with a pool, and a beauty shop — helped the Denmark company net more than $1 billion last year, a 25 percent increase.
The Associated Press reports that Lego’s share of the U.S. toy market has quadrupled in five years, reaching 7.9 percent at the end of 2012, up 1.6 percentage points from the previous year.
While Lego has traditionally been seen as predominantly geared towards young boys, CEO Joergen Vig Knudstorp called Lego Friends the company’s “most significant” new product in a decade.
• This article is based in part on wire service reports.
© Copyright 2013 The Washington Times, LLC. Click here for reprint permission.
'Your papers, please' must never be heard in America
Independent voices from the TWT Communities
Television commentary, reviews, news and nonstop DVR catch-up.
In a world that is increasingly complex, we need to seek greater awareness of the blending of cultures and America's changing role in a global community.
Eat & drink your way to better health, a better body and a better planet.
Let’s talk about everything, especially the absurdity of it all
Benghazi: The anatomy of a scandal
Vietnam Memorial adds four names
Cinco de Mayo on the Mall