A gun control group founded by New York Mayor Michael Bloomberg is set to air a public service announcement calling for background checks during Sunday's Super Bowl.
The 30-second spot by Mayors Against Illegal Guns will air in the Washington area during the third quarter of the game between the Baltimore Ravens and San Francisco 49ers, the Associated Press reports.
The ad will call for background checks and will be narrated by children with "America the Beautiful" playing in the background.
"The NRA once supported background checks," a child says in the ad, according to CNN. NRA Executive Vice President and CEO Wayne LaPierre testified Wednesday before the Senate Judiciary Committee that the NRA no longer supports background checks on all gun sales.
The ad is part of the group's "Demand a Plan" campaign.
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