This undated screenshot provided by the Milk Processor Education Program, known as ... more >Super Bowl ads seem unusually long? Blame Chrysler. For the second year in a row, the car maker led the trend for epic-length advertisements — this time, with a two-minute nod to the military.
In Sunday’s ad, Oprah Winfrey read a letter from the Jeep brand aimed at bolstering the spirits of military families, The Associated Press reported. Last year, Chrysler ran a similarly lengthy spot featuring Clint Eastwood.
This year, epic-length Super Bowl ads included a spot from Dwayne “The Rock” Johnson for the Milk Processor Education Program and a spot from Anheuser-Busch, on the growth and return of a baby Clydesdale.
The tendency for advertisers to go long comes as a competitive bid against other ad spots, the AP reports. At $4 million for 30 seconds, advertisers are constantly trying to find ways to capture the attention of the estimated 111 million viewers who turn in to the game.
© Copyright 2013 The Washington Times, LLC. Click here for reprint permission.
Cheryl Chumley is a continuous news writer for The Washington Times. Previously, she was part of the start-up team for The Washington Times’ digital aggregation product, Times247. She’s also a 2008-2009 Robert Novak journalism fellow with The Phillips Foundation. She can be reached at cchumley@washingtontimes.com.
By Andrew P. Napolitano
The president's men trash the Constitution to pursue antagonists
Independent voices from the TWT Communities
Columns from Voices around the World talking about the events, people, politics and social issues that concern us wherever, and whoever, we are.
Video reviews of today's hottest trends in Minecraft (servers and mods) along with a look at the latest video games with your host MCairsoft14 (alias Jerad Zad).
Covering the world of soccer, including the World Cup, Major League Soccer, D.C. United and the English Premier League and other interesting sporting events.
Benghazi: The anatomy of a scandal
13 Photos
Vietnam Memorial adds four names
18 Photos
Cinco de Mayo on the Mall
11 Photos
NRA kicks off annual convention
8 Photos
