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Barrymore nurturing beauty brand Flower with care
As with everything in life, Barrymore says, finding the right partner is what makes it work. “If you’re alone in your living room with goals, then you’re alone in your living room with goals. All together _ here we are.”
“We wanted something special. We were not interested in a trend, a celebrity brand that wouldn’t last,” she said. “We want this to be here and be here for a long time.”
Flower Films is the name of Barrymore’s production company, and it seemed a natural for a beauty brand. It’s pretty, uplifting and happy _ and it could be the most ornate rose or the simplest daisy, just like the woman wearing it.
Barrymore says she was surprised the name wasn’t taken, but her father-in-law, Arie Koppelman, the former Chanel CEO, couldn’t believe it. “He kept saying, `How could it not be taken?’ And it is pretty insane that there’s at least not a perfume with that name!”
Maybe there will be soon.
By Donald Lambro
Growth spikes are little more than trend-free anomalies
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