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As with everything in life, Barrymore says, finding the right partner is what makes it work. “If you’re alone in your living room with goals, then you’re alone in your living room with goals. All together _ here we are.”

Walmart was already planning to make over its beauty department, says Carmen Bauza, vice president of beauty and personal care for Walmart U.S.

“We wanted something special. We were not interested in a trend, a celebrity brand that wouldn’t last,” she said. “We want this to be here and be here for a long time.”

Bauza adds, “I know my customer finds Drew relatable.”

Flower Films is the name of Barrymore’s production company, and it seemed a natural for a beauty brand. It’s pretty, uplifting and happy _ and it could be the most ornate rose or the simplest daisy, just like the woman wearing it.

Barrymore says she was surprised the name wasn’t taken, but her father-in-law, Arie Koppelman, the former Chanel CEO, couldn’t believe it. “He kept saying, `How could it not be taken?’ And it is pretty insane that there’s at least not a perfume with that name!”

Maybe there will be soon.


Samantha Critchell tweets fashion and beauty at and can be reached at