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• We will utilize social media to promote and distribute our content and The Washington Times brand. Our best stories will be aggressively promoted via social media tools, and we will be alert to new technologies and adjust as necessary to the dynamic environment in which we’re competing. We will continuously improve.

• We will promote The Times’ expertise through our reporters, columnists and editors on television, radio and online. We will encourage our staff to develop their own online brands along with ours. We will grow our own stars.

• In a media environment in which trust in the news media has never been lower, we will be a news organization that can be trusted to report important stories that others won’t. We will be The Washington Times 3.0.