Cadillac ELR electrifies the luxury market

Luxury coupe blends dramatic design, industry-leading extended range technology

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DETROIT — Cadillac unveiled the 2014 ELR at the North American International Auto Show. The sleek luxury coupe features the first application of Extended Range Electric Vehicle technology by a full-line luxury automotive brand.

“ELR is an unprecedented combination of luxury, advanced engineering and progressive design in a coupe that is both sporty and environmentally friendly,” said Bob Ferguson, Cadillac global vice president. “This is a pivotal moment in Cadillac’s history, as we continue our product-driven expansion.”

The ELR delivers on the promise of the Converj Concept on which it is based. The exterior establishes a new, progressive proportion for the brand while the interior introduces a new design theme that will define future Cadillac models, emphasizing modern elegance, technology and precisely crafted details.

Industry-leading Extended Range Electric Vehicle (EREV) technology provides full driving range exceeding 300 miles (480 km), combining pure electric driving and an efficient, range-extending generator.

“ELR marks a fresh, even surprising new dimension of Cadillac,” Ferguson said. “An additional aspect of ELR’s appeal to will be exclusivity. It will be a specialized offering produced in limited numbers.”

ELR’s confident and responsive EREV driving technology is enhanced with exclusive Regen on Demand and selectable drive modes that enhance driving and make the most of efficiency. Regen on Demand allows the driver to temporarily regenerate energy from the ELR’s momentum into electricity that can be stored in the battery pack for later use. It is engaged via steering-wheel paddles adapted from traditional performance cars.

The industry-leading, proven EREV technology is uniquely tuned for Cadillac in the ELR. Most daily commutes will require zero gasoline with zero emissions. Longer trips are free from electric-vehicle range anxiety because EREV technology enables the same long-distance freedom as a conventional car.

Additional vehicle highlights include:

Enhanced AT-PZEV emissions meet California’s criteria for single-occupancy access to high occupancy vehicle lanes

Light-emitting diode (LED) headlamps, daytime running lamps and taillamps, as well as signature front and rear lighting elements

Twenty-inch wheels paired with tires designed to balance responsive handling and a comfortable ride with efficiency

Interior design featuring cut-and-sew accented leather incorporating sueded microfiber, chrome, wood and available carbon fiber finishes throughout

Cadillac CUE with Navigation is standard. CUE is Cadillac’s breakthrough system for connectivity and control, using Natural Voice Recognition, capacitive touch and hand gestures used on smart phones and tablets

Programmable charging schedules and downloadable energy efficiency reports available online and through smartphone notification charging alerts

Cadillac’s advanced active safety features, including Safety Alert Seat, Forward Collision Alert and Lane Departure Warning, along with available Side Blind Zone Alert with Rear Cross-Traffic Alert and full-speed-range adaptive cruise control

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