- The Washington Times - Friday, January 25, 2013

Mickey Mouse goes Big Brother? Disney CEO Robert Iger is defending a new plan to monitor theme park visitors with “MagicBands” — bracelets containing tracking technology.

Rep. Ed Markey, Massachusetts Democrat, asked Mr. Iger on Thursday to revisit the new “MyMagic+” park management program, expressing concern in a letter about the “harmful impact on our children,” according to a report in The Hill.

Mr. Iger says the bracelets are optional and also serve as a credit card, park ticket and room key. But privacy advocates worry the bracelets allow Disney to track the location of visitors, what rides they ride and what foods they buy.

“Although kids should have the chance to meet Mickey Mouse, this memorable meeting should not be manipulated through surreptitious use of a child’s personal information,” Mr. Markey wrote.