MADISON, Wis. — Kid Rock says his new partnership with Harley-Davidson is a dream deal, and as the owner of multiple Harley bikes, he didn’t feel like he was compromising his integrity or risking a backlash from fans.
The Milwaukee-based motorcycle maker is sponsoring Kid Rock’s upcoming tour, named for his most recent release, “Rebel Soul.”
The partnership announced Monday also includes an exclusive line of limited-edition, cobranded “Rebel Soul” merchandise featuring a line from the song: “I can’t hear you over the rumble of my freedom.”
Kid Rock said Tuesday the deal “just makes sense” because Harley is “something I’ve used that I’ve loved for a long time before this deal came about.”
The tour begins Friday in Kansas City and will end Aug. 31 at Harley’s 110th anniversary celebration in Milwaukee.
By Elaine Donnelly
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