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Kid Rock: Harley-Davidson deal ‘just makes sense’

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    Associated Press

    Tuesday, January 29, 2013

    MADISON, Wis. — Kid Rock says his new partnership with Harley-Davidson is a dream deal, and as the owner of multiple Harley bikes, he didn’t feel like he was compromising his integrity or risking a backlash from fans.

    The Milwaukee-based motorcycle maker is sponsoring Kid Rock’s upcoming tour, named for his most recent release, “Rebel Soul.”

    The partnership announced Monday also includes an exclusive line of limited-edition, cobranded “Rebel Soul” merchandise featuring a line from the song: “I can’t hear you over the rumble of my freedom.”

    Kid Rock said Tuesday the deal “just makes sense” because Harley is “something I’ve used that I’ve loved for a long time before this deal came about.”

    The tour begins Friday in Kansas City and will end Aug. 31 at Harley’s 110th anniversary celebration in Milwaukee.

    Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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