NEW YORK (AP) - Shares of Research in Motion gave up early gains Wednesday after its CEO introduced the new BlackBerry 10 on a stage in New York.
Company shares have risen 40 percent since the beginning of the year and it wouldn’t be the first time that the introduction of a much-anticipated product did not boost share value for a tech company.
Companies like Apple have seen their shares whipsaw on the day that new products are unveiled.
There are actually two models of the new phone _ the Z10 and the Q10. The Q10 has a physical keyboard, a feature that has kept BlackBerry users loyal over the years. The Z10 will have only a touch-screen keyboard.
The Q10 has a squarish screen measuring 3.1 inches diagonally. The Z10 will have a 4.2-inch screen.
RIM is promising a speedier device, a better typing experience and the ability to keep work and personal identities separate on the same phone. Previews of the BlackBerry 10 software have received favorable reviews. Financial analysts are starting to see some slight room for a comeback.
The company also announced it would change its name from Research in Motion Ltd. to Blackberry.
Shares, after rising 4 percent, reversed course and fell by almost the same percentage amount. Shares are down 55 cents at $15.11.
By Jay Sekulow
The left's outrage over the IRS turns to a plea to 'move on'
Independent voices from the TWT Communities
News and opinion from a Millennial Urbanite with Southern sensibilities,
Politics and pop culture from the perspective of an independent hip-hop conservative
Positive propaganda for a nation in peril.
Al Maurer provides a common sense, conservatarian, Constitutional conservative perspective from the battleground state of Colorado
World's Ugliest Dog Contest
Spelling Bee finale
Marines train Afghan soldiers
Rolling Thunder 2013
Benghazi: The anatomy of a scandal