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11:45 a.m.

So how to pronounce the new Z10? It’s being called “zed-10” around the world _ but “zee-10” in the U.S.

During a question-and-answer session, RIM executives say that some 1,600 companies have been testing the new system.

There’s no firm timeframe on the Q10 model, with the physical keyboard, but Heins says he’s hoping it will be ready in April.

As for the Z10, Heins says it will have about one day of battery life, but the battery will be removable so you can add a spare one.

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11:40 a.m.

Some of the initial reaction is lukewarm. Jefferies analyst Peter Misek calls the unveiling good, but not great. But he says “we didn’t get any negative surprises.”

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11:21 a.m.

Event wraps up. RIM says it’s giving all audience members a Z10 to go.

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11:20 a.m.

RIM’s stock remains down _ about 5.3 percent, at $14.83. It had traded as low as $14.41 earlier as the event took place. It had been up more than 3 percent before the event, with a high for the day of $16.62.

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