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The stock has traded in the range of $6.22 to $18.32 in the past 52 weeks. It’s up about 24 percent so far this year, compared with less than 6 percent for the S&P 500 index.

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11:15 a.m.

RIM brings out singer Alicia Keys, who says she had been in a “long-term relationship” with the BlackBerry, but saw more attractive smartphones at the gym. She says that with the new phone, with new features, “we’re exclusively dating again.”

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11:10 a.m.

Heins says the Z10 _ which he’s pronouncing “zed-10” _ will be out in the U.K. on Thursday, in Canada on Feb. 5 and in the U.S. in March. Prices will vary by carrier, but they will be around $150 with a three-year service contract in Canada. Testing with U.S. carriers is continuing.

He didn’t say when the Q10, with the physical keyboard, will be out or for how much.

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11:05 a.m.

Mallick talks about some of the apps that are coming to the BlackBerry, including Skype video calling, Kindle e-reader and the “Angry Birds” game. It’s also getting social media apps such as Facebook, Twitter and Foursquare. He says RIM made a push to get the most heavily used apps on the BlackBerry 10.

More than 70,000 apps will be available. That includes some developed for RIM’s PlayBook tablet, first released in 2011. Even so, that’s just a tenth of what the iPhone and Android offer. Popular service such as Instagram and Netflix won’t have apps on BlackBerry 10.

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10:50 a.m.

RIM demonstrates the Balance, which allows two personas on the same device. Businesses can keep their data secure without forcing employees to get a second device for personal use. It’s a previously announced feature.

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