- Obama encourages ICE to stand down, say former border agents
- Pro-Palestinian protesters attack Israeli soccer team in Austria match
- Virginia police: 2 dead after storm at campground
- Ukrainian prime minister announces resignation
- House members question $17 billion VA request
- N.Y. Gov. Cuomo launches statewide task force to collect LGBT data
- Obama’s motorcade prevents woman in labor from crossing street to hospital
- Grijalva: Anti-trafficking law ‘line in the sand for many of us’
- Joe Biden: ‘Businesses are hiring at historic rates’
- Jeb Bush to Congress: Don’t use border crisis as excuse to delay immigration reform
Google emerges from FTC probe relatively unscathed
Question of the Day
“This is a product of the FTC wanting to push the envelope of antitrust enforcement without risking the danger of losing a case in in court,” said Wales, who wasn’t involved with the case and is now a partner at the law firm Jones Day.
FTC Chairman Jon Leibowitz said the outcome “is good for consumers, it is good for competition, it is good for innovation and it is the right thing to do.” Before reaching its conclusion, the FTC reviewed more than 9 million pages of documents submitted by Google and its rivals and grilled top Internet industry executives during sworn depositions.
The Computer & Communications Industry Association, a technology trade group, applauded the FTC for its handling of the high-profile case.
“This was a prudent decision by the FTC that shows that antitrust enforcement, in the hands of responsible regulators, is sufficiently adaptable to the realities of the Internet age,” said Ed Black, the group’s president.
The FTC has previously been criticized for not doing more to curb Google’s power. Most notably, the FTC signed off on Google’s $3.2 billion purchase of online advertising service DoubleClick in 2008 and its $681 million acquisition of mobile ad service AdMob in 2010. Google critics contend those deals gave the company too much control over the pricing of digital ads, which account for the bulk of Google’s revenue.
If Google breaks any part of the agreement, Leibowitz said the FTC can fine the company up to $16,000 per violation. Last year, the FTC determined that Google broke an agreement governing Internet privacy, resulting in a $22.5 million fine, though the company didn’t acknowledge any wrongdoing.
Google’s ability to protect its search recipe from government-imposed changes represents a major victory for a company that has always tried to portray itself as force for good. The Mountain View, Calif., company has portrayed its dominant search engine as a free service that is constantly tweaking its formula so that people get the information they desire more quickly and concisely.
Google’s tactics also have been extremely lucrative. Although Google has branched into smartphones and many other fields since its founding in a Silicon Valley garage in 1998, Internet search and advertising remains its financial backbone. The intertwined services still generate more than 90 percent of Google’s revenue, which now exceeds $50 billion annually.
Throughout the FTC investigation, Google executives also sought to debunk the notion that the company’s recommendations are the final word on the Internet. They pointed out that consumers easily could go to Microsoft’s Bing, Yahoo or other services to search for information. “Competition is just a click away,” became as much of a Google mantra as the company’s official motto: “Don’t be evil.”
“The FTC’s overall resolution of this matter is weak and _ frankly _unusual,” Dave Heiner, Microsoft’s deputy general counsel, wrote on the company’s blog. “We are concerned that the FTC may not have obtained adequate relief even on the few subjects that Google has agreed to address.”
FairSearch, a group whose membership includes Microsoft, called the FTC’s settlement “disappointing and premature,” given that European regulators might be able to force Google to make more extensive changes.
TWT Video Picks
The subsidies are a hit with patients who don't exist
- Hamas rejects Kerry's call for cease-fire; Fears grow others could join fight against Israel
- Obama's empty tough-talk: Gun prosecutions plummet on his watch
- Algerian plane diverted due to storms, second aircraft: 116 missing
- Whistleblowers flood VA with lawsuits despite apology
- 'We're coming for you, Barack Obama': Top U.S. official discloses threat from ISIL terrorists
- Obama says public not familiar enough with issues
- Obama dispatches researchers to border to check on National Guard
- NAPOLITANO: What if our democracy is a fraud?
- Astronaut shares 'saddest photo' from space: Bombs bursting over Israel, Gaza
- Conservative groups decry Democrats' 'war on women' tactic
Obama's biggest White House 'fails'
Celebrities turned politicians
Athletes turned actors
20 gadgets that changed the world
Fighting in Iraq