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“I think although it’s a bit of a culture change for NASCAR, when you look at the emergence of the Gen-6 car, we view that as a big success,” O’Donnell said.

NASCAR hopes to build on that with its newest efforts, and is continuing to talk with industry leaders and race teams about these initiatives.

“We think we’ve got a really solid plan,” O’Donnell says, “but it would be unfair for us to say we are adamantly putting these in place without having all those conversations at this point.”