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And, really, this is only the beginning. The real money lies not in video games, but in television contracts. Those will be the true impetus for change. Like the NCAA’s 14-year, $10.8 billion deal for the men’s basketball tournament or the money-printing factories of the networks run by the Big Ten and Pac-12 and, coming in 2014, the SEC. If current athletes are certified as a class, potential damages could run into the billions, leaving the NCAA unable to risk a trial and forcing a settlement.

Electronic Arts has pledged to continue creating college football video games without the NCAA’s name or logo. Thanks to the Collegiate Licensing Company, which licenses trademarks of some 200 universities and conferences to Electronic Arts and others, the games could look and feel the same. But change is spreading. Will universities want to remain in games ripe for legal challenge? Will the games continue to use the likenesses of current athletes and remain vulnerable to damages or acquiesce to random avatars?

The changes could leave QB No. 2 as just another guy. And that’s no coincidence.