Pitching expensive health insurance policies to young, relatively healthy adults who require little health care in order to subsidize the costs of relatively older people who require more care is a tough sell.
So it should come as little surprise that the Obama administration is recruiting a force of celebrity pitchpersons to make the sale to the critical mass of young Americans needed to make the economics of Obamacare’s new health insurance exchanges work.
President Obama dropped in on a meeting Monday to give a pep talk to celebrity recruits the White House says have “expressed interest in helping spread the word about the health insurance marketplaces opening Oct. 1,” reported the Associated Press.
The volunteer insurance salesmen who reported for duty at the White House gathering included Jennifer Hudson, Amy Poehler, Michael Cera and Kal Penn, along with representatives of Oprah Winfrey, Alicia Keys and Bon Jovi and executives from internet video sites YouTube and Funny or Die.
“The White House says Obama told the artists they could help reach young uninsured Americans who will be vital to his signature law’s success,” reported the AP.