The 10-year deal with NBC Sports Group announced Tuesday begins in 2015 and gives the network the final 20 Sprint Cup Series races of the season and final 19 Nationwide races. NBC last broadcast races in 2006 before ESPN took over its portion of the schedule.
“We are back. We are thrilled to be back,” said Mark Lazarus, chairman of NBC Sports Group. He said of all the deals made since Comcast Corp. purchased NBC, the NASCAR deal “is one that we’ve really been focused on, one that we have wanted to have the opportunity to be able to sit at the table when contractual opportunities came due.”
“The quantity of content that this deal provides and the quality of content that this provides is really a game changer for us for our entire group, and we can’t wait to get started,” Lazarus added.
“I believe with us now being the home to the second half of the NASCAR season, the home for cable for Indy and the home to Formula 1, that we are probably the most dominant home for motorsports, and that that circulation of motorsports fans will be good for all,” he said.
“With NBC, you’re joining a family at NBC Sports where you’ll be surrounded by incredible championship-type programming,” said Steve Herbst, NASCAR’s vice president of broadcasting and production. “Their football package on Sunday night is the No. 1 show on television … they are the home to championship programming and we’ll be promoted and marketed and shown alongside those top-tier events.”
There are still three Sprint Cup races to be sold, which Herbst believes will move quickly. Lazarus said NBC purchased everything made available to the network, which means the three events not currently held by Fox were not offered.
“We were offered a package that had 20 in them, so we bought everything that was made available to us. That doesn’t mean we bought everything we wanted,” Lazarus said.
“We’re going to have the opportunity as we get into the fall season and the Chase for the NASCARSprint Cup to be on Sunday afternoons leading into NFL football, and that’s an exciting opportunity for us, given the obvious power of the NFL,” he said. “We still have a ways to go to figure out what races and when, but it will be select races that go into Sunday Night Football.”
The deal also gave NBC Sports Group rights to the K&N Series and NASCAR Whelen Modified Tour events, NASCAR Toyota (Mexico) Series events, the NASCAR Hall of Fame induction ceremony and season-ending banquets, live-streaming rights for Cup and Nationwide, and Spanish-language broadcast rights on Telemundo and Mun2 for national series events and NASCAR Toyota (Mexico) Series.
The rights to the first half of the Nationwide schedule have not been publicly announced, but NASCAR chairman Brian France let slip in a Tuesday conference call with reporters that there will be Nationwide races on Fox Sports 1.