Celebrity chef Paula Deen has had it pretty tough these past few weeks, and one furniture company has decided to stick by her side through it all.
Universal Furniture International said it will continue to market the Paula Deen Home Collection despite the nuclear fallout the embattled TV chef faced after she admitted to using racial language many years ago. After losing her job with the Food Network, many big sponsors, including Caesars, Wal-Mart, Target and Smithfield Foods, dropped Miss Deen.
“Obviously, we feel terrible for Paula. The Paula we know — and the one I believe you have gotten to know — is not the same person as the one being portrayed in the media,” said Universal head Jeff Scheffer in a letter to its retailers released Wednesday afternoon, according to the High Point Enterprise.
“We have observed her as being kind and one who treats those around her with respect. Yes, she has acknowledged saying some hurtful things but she has also apologized, and we accept that,” he continued. “After careful consideration, we have decided to move forward with the Paula Deen brand and will continue to market her collections as the Paula Deen Home Collection from Universal Furniture.”
Mr. Scheffer said in the letter that part of the reason for the company’s decision was feedback from the retail customers who urged them to keep the line, the Enterprise reported.