The Republican National Committee has hired digital media strategist Chuck DeFeo to be its chief digital officer, Politico first reported Monday.
Party officials told the political news organization that they want to become more digitally focused in order to keep up with Democrats. The RNC named Andy Barkett as its first chief technology officer last month.
"Chuck is a true digital pioneer who will bring a wealth of experience to the RNC," Chairman Reince Priebus told Politico. "The RNC is focused on a long-term data and digital strategy that will benefit the entire party and candidates at all levels for years to come. With Chuck and Andy at the helm, I'm confident we will successfully leapfrog the Democrats in our capabilities."
Mr. DeFeo said his digital media efforts will be largely grass roots.
"As we build out our digital capabilities, our focus will be on enabling our grass-roots activists to help us win elections," he said.
Mr. DeFeo joins the committee from Edelman, where he was a senior vice president. He managed the digital effort for George W. Bush's 2004 re-election campaign, Politico reported.
Mr. Priebus also announced Kentucky Republican Party Chairman Steve Robertson as the new chairman of the State Chairmen's Advisory Committee.
© Copyright 2015 The Washington Times, LLC. Click here for reprint permission.