KERNERSVILLE, N.C. (AP) - Kevin Harvick Inc. has reached outside of auto racing into professional athlete management by signing a deal to represent UFC fighter Donald "Cowboy" Cerrone.
"One of KHI's strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges," said Harvick, who owns KHI with his wife, DeLana.
"With that solid foundation and the template we've created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I'm excited about all the possibilities that lie ahead."
Since closing its racing operations, KHI has transferred its primary concentration to athletes and sponsors in and out of the auto racing industry, including Harvick, Cerrone, Jeff Burton and PGA golfer Jason Gore.
"It's an honor and privilege to have this new relationship with Kevin and KHI," said Cerrone, an MMA fighter currently ranked sixth in the UFC Lightweight division.
"I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the octagon."
Cerrone is based and trains in Albuquerque and has a 20-5 career record. His next fight is Aug. 28 against Rafael Dos Anjos.