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With all his success at Pocono, it’s no surprise he’s in the center of the track’s latest promotion.

Pocono president Brandon Igdalsky is offering $10,000 to 10 fans who attend the race should the No. 24 pull into Victory Lane.

“I think Jeff can do it, so I’ll put my money where my mouth is,” he said Friday.

May as well try and win on Gordon now rather than wait a few more seasons. Gordon’s deal with DuPont’s paint division was complicated because of a sale, but it was finally completed this week. DuPont, once as much as fixture on Gordon’s car as the No. 24, scaled back its sponsorship and then sold the paint division to Axalta. Axalta agreed to sponsor the car for 10 races a year through 2016.

In NASCAR, sponsors and drivers are usually teamed together for the length of their contracts (like Jimmie Johnson and Lowe’s) but, ultimately, the sponsor is signed on with the team and car _ not necessarily the driver.

Gordon’s primary sponsor, the AARP Foundation, is signed on only through 2014.

Gordon’s not going anywhere soon.

With the Axalta deal up in three years, no one really knows when Gordon is set to call it a career.

“The next seasons ahead were not guaranteed, so it’s pretty exciting to know that they have that interest and have been working with Hendrick to sign an extension,” Gordon said. “I want to race for a long time. I can’t say how long that is going to be at this time.”

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Follow Dan Gelston on Twitter: http://twitter.com/APGelston