- Associated Press - Monday, March 11, 2013

PHOENIX (AP) - EDITOR’S NOTE _ Phoenix Coyotes enforcer Paul Bissonnette adopted Twitter reluctantly but has now become an unlikely star on the social media network. In keeping with Twitter style, this story about Bissonnette’s online personality is broken up into lines of 140 characters or less. Sections written by sports writer John Marshall are preceded by his Twitter handle (jmarshallap). Quotes from other sources are preceded by the handle or name of the person being quoted and set off by quotation marks. Actual tweets are clearly noted when they appear in the story.


jmarshallap: Paul Bissonnette’s fists helped get him to the NHL. His Twitter alter-ego, BizNasty2point0, gave him unheard of popularity for a 4th-liner.

DonMaloney (Phoenix Coyotes GM): “U.S. hockey fans might not know Paul Bissonnette, per se, but BizNasty’s a name everyone’s familiar with.”

jmarshallap: Biz has the knuckle scabs and mangled nose of a brawler, but a cache of Twitter followers more suited for a star, 397K and counting.

That’s more than Patrick Kane (255K), Henrik Lundqvist (231K), Steven Stamkos (226K). (hash)rare.

ShaneDoan (Coyotes captain): “It is unique. Look around the league and there’s not that many people in his position who have that many followers. He’s amazing that way.”

jmarshallap: Tough and quirky, enforcers have always been fan favorites.

The Twitterverse sent Biz into another realm for a player who sat out half his team’s games last season.

BizNasty2point0: “It just blew up.”

Jmashallap: Now he’s got a Taco Bell commercial, a clothing line with Sauce Hockey, a fervent following.

DonMaloney: “We had a youth team come down from Canada and 4-5 of the kids went to Shane, 1 to Mike Smith and the rest went to BizNasty’s locker.”

jmarshallap: Biz hated Twitter initially, put off by updates on tanning, shopping, relationships. (hash)vapid

BizNasty2point0: “I thought it was dumb; they have 20,000 tweets and 100 followers, and it’s like what are doing with your life? Do something productive.”

jmarshallap: Former teammate Scottie Upshall changed things. Told Biz to joke, comment on TV sporting events. (hash)perfectfit.

Story Continues →