The partnership gives the NRA a one-year sponsorship deal with an option to renew.
It’s not the first time the NRA has sponsored a NASCAR race. But it is a timely boost for the NRA, which has taken political and public relations hits for months, stemming from December’s Sandy Hook Elementary School shootings in Newtown, Conn.
“They saw it was obviously a very attractive sports marketing opportunity and seized it. That’s what it’s all about,” Mr. Gossage said, in the CBS report. “It’s about putting on one of the great sporting events in America. I know in Atlanta last year they saluted a lot of the people that make America free. They are going to salute American freedoms and American families with this race. That’s their plan, so it seemed to be a good fit.”
© Copyright 2013 The Washington Times, LLC. Click here for reprint permission.
Cheryl Chumley is a continuous news writer for The Washington Times. Previously, she was part of the start-up team for The Washington Times’ digital aggregation product, Times247. She’s also a 2008-2009 Robert Novak journalism fellow with The Phillips Foundation. She can be reached at email@example.com.
'Your papers, please' must never be heard in America
Independent voices from the TWT Communities
Get in the middle of all the action inside and outside the boxing ring.
Reviews, insights and commentary from an eclectic observer.
Join the Communities. We want to hear from you.
Benghazi: The anatomy of a scandal
Vietnam Memorial adds four names
Cinco de Mayo on the Mall