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N.Y. Mayor Michael Bloomberg’s $250K project: Tell teens loud music hurts hearing

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New York Mayor Michael R. Bloomberg has a new target for regulatory crackdown: teens who listen to loud music on their earbuds.

The mayor's already added junk food, smoking, salt, supersize sodas and baby formula to his hit list of items needful of government regulation. Now city Health Department officials have launched a new campaign to keep music listeners from going deaf, the New York Post reports.

The Hearing Loss Prevention Media campaign costs $250,000 — some of which the Post reports will come from a grant from the Fund for Public Health — and targets teenagers and young adults. It will use social media to get the message out: Loud music can cause hearing loss.

"With public and private support, a public-education campaign is being developed to raise awareness about safe use of personal music players ... and risks of loud and long listening," said Nancy Clark, the city Health Department's assistant commissioner of environmental disease prevention, in the Post report.

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