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As per industry trend, McDonald's is starting to introduce a more healthy menu. That includes an egg-white McMuffin among other items.

McDonald's also is introducing calorie counts along side their meals. The company started this process in Chicago, and Mr. Tristano expects it to be expanded to more and more restaurants throughout the chain.

“A minority of consumers are looking for healthier offerings,” Mr. Tristano said. “If you’re looking for healthy food choices, being able to find it at McDonald's will keep you focused on McDonald's and not looking to move away toward a Panera or a Starbucks or one of the brand’s competitors.”

But don’t expect McDonald's to get rid of the Big Mac any time soon.

“Most consumers still use them for the less-healthy, more traditional fast-food items,” Mr. Tristano said. “They don’t care about the calories.”