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The new NFL calendar will mean more work for clubs and their front-office personnel and more programming for the NFL Network, but less time for rookies, since many clubs are likely to cut out minicamps. There’s still talk of an 18-game season floating around, as well as expanding the playoffs, mercifully by cutting two preseason games.

The one thing that’s guaranteed to swell is the league’s bottom line.

“How much hype is enough? How big does the league need the golden goose to get?” SI.com’s Peter King, one of the NFL’s sharpest observers, asked in a recent column without waiting for an answer.

“Silly question. We see it answered every day by an insatiable league.”

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Jim Litke is a national sports columnist for The Associated Press. Write to him at jlitke(at)ap.org and follow him at Twitter.com/JimLitke