Inside the Beltway: Even titillating tactics fail to peddle Obamacare

Though a reported $684 million in taxpayer funds has been designated to promote Obamacare, health care providers are still failing to attract young, healthy Americans who will shore up the cost. Their answer? Frat boy talk is the best outreach, at least according to the Colorado Consumer Health Initiative — which recently wooed males with a raucous pitch for “bro-surance” that included a beer keg.

But alas. Make room for the unsavory term “ho-surance,” which has now entered the national discourse. The same Denver-based group is pitching young women with titillating suggestions:

“Let’s get physical. OMG, he’s hot! Let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance. Now you can too. Thanks Obamacare!” the ad proclaims. Twenty more pitches rife with hip references can be found here: Doyougotinsurance.com.

Hubbub has ensued in social media. Multiple waggish critics proclaimed the ads promoted “ho-surance” while others recalled the appearance of Sandra Fluke, the young woman who supported “reproductive justice” and supported a health care mandate for birth control during a 2012 appearance before Congress. Young conservatives, meanwhile, condemned the Colorado outreach.

“This new Obamacare GotInsurance ad has got to be offensive to women, correct, or am I just a square?” tweeted NRA talk radio host Cameron Gray.

“Under 30? This is what pathetic old people who make ads for a living think of you,” declared David Fredosso, a columnist who created a parody of the outreach using embattled Toronto Mayor Rob Ford, with the caption “Crack got you down? Well Obamacare can help you get on your feet.”

And the effect on young women?

“The sad part is, ‘Thanks Obamacare’ actually thinks the ads they just put out targeting young women are helping,” commented Townhall news editor Katie Pavlich, who is 25, incidentally. “Hey thanks, Obamacare, for erasing what feminists have been fighting for decades to achieve: respect.”

The Republican National Committee has countered with a quartet of new videos aimed at the young and restless; find them here. And on Wednesday, C-SPAN broadcasts a live hearing of the House Oversight and Government Reform Committee examining the troubled implementation of the health care law, beginning at 9:30 a.m.

CONGRESS: THE ULTIMATE MOMENT OF DREAD

A moment of disquiet on Capitol Hill? This must be it: “Americans’ approval of the way Congress is handling its job has dropped to 9 percent, the lowest in Gallup’s 39-year history of asking the question,” reports Frank Newport, director of Gallup.

FOR THE LEXICON

“The Obamacare Dozen”

— Those Democratic senators up for re-election, who cast a decisive vote for Obamacare and are “starting to panic” that health care reform will compromise their chances in the 2014 midterms.

“The Obamacare Dozen are receiving an overdue education in the damaging consequences of the bill they supported, all of which were predicted by critics in 2010. Any one of these senators could have prevented the current madness by voting no,” reports a Wall Street Journal editorial, which also coined the term.

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