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Washington Times to offer Sunday digital sales circulars to customers nationwide
The Washington Times has partnered with the technology company Wishabi to launch a digital circular experience that will recreate the weekly shopping environment on washingtontimes.com and its other mobile platforms.
The new service allows readers to see online the weekly circulars that they previously received only in their print editions, and also will permit readers to sign up to receive all available weekly digital circulars by email.
The Times announced Saturday that digital circulars, which have for years been inserted into hand-delivered newspapers, will now be available to its 12 million online readers just in time for the holiday shopping season.
Starting this Sunday, readers can sign up to receive the digital circulars via email and see the weekly ads on The Times’ website. The circulars are fully interactive and let online users shop via the Internet. The system requires neither expensive application purchases nor downloads and keeps customer information safe and secure.
Macy’s, PetSmart, Sports Authority and Dollar General are among the retailers that can be found on the Wishabi platform.
“In this digital age, it’s ever more critical to connect with your customers in a meaningful way,” said Wehuns Tan, CEO of Wishabi. “We are excited to work with The Washington Times to drive innovation and recreate the weekly shopping experience for their readers by delivering dynamic and personalized circular content from top retailers to local communities.”
“The Washington Times’ partnership with Wishabi marks yet another example of The Times presenting next-generation technology to its readers worldwide. We are thrilled to work with Wishabi on this platform to provide our customers with a highly interactive and one-of-a-kind advertising experience,” said Lori Bainum, director of advertising and sales for The Washington Times.
Wishabi’s digital circular platform transforms print circulars into a dynamic digital experience and uses intelligent, native-advertising data to deliver content to readers. Consumers will have instant access to information on the products and stores that they prefer most.
Retailers can offer real-time, personalized content based on their consumers’ geography, behavior and interests. They also gain access to insights into consumer behavior by leveraging the system’s highly developed, back-end analytics.
Toronto-based Wishabi was established in 2007 by a team of former Microsoft engineers. Wishabi uses patent-pending technology to bring together print, interactivity and real-time personalization of content. Its digital circular platform greatly enhances customer engagement and is currently being used by top retailers across North America.
The Times has more than 100,000 weekly print readers and more than 12 million monthly online users. In 2013, it broke big news on the Benghazi scandal, the Internal Revenue Service scandal and the lavish travel scandals that other news media ignored or tried to gloss over. The newspaper’s opinion products feature such writers as Dr. Ben Carson, David Keene, Emily Miller, Wes Pruden and Thomas Sowell.
© Copyright 2014 The Washington Times, LLC. Click here for reprint permission.
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