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MSNBC president questions Fox News’ ratings victory

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During a press briefing Friday morning in the 51st-floor boardroom, MSNBC President Phil Griffin questioned the validity of Fox News' eye-popping ratings last week.

MSNBC topped Fox in the key demographic for a number of hours Monday night, but was soundly defeated Tuesday night.

"Monday we had a really good day in the key demographic. On the night that Fox News debuted their three shows, we either tied or beat them in those hours," Mr. Griffin said at the briefing, according to journalism insider website Mediabistro.

"Tuesday you guys should be doing some investigations; I have never seen it in all my years of cable; same overnight, same everything. And they doubled their ratings in a day? It is impossible." he said. "I have never seen it. They did election-night numbers in the demo Tuesday."

Nielsen has not yet responded to Mr. Griffin's remarks, the Hollywood Reporter said.

Mr. Griffin said the cable news industry is in "a sort of flux," with every network trying to figure out its future direction and how to widen its audience.

"Fox made their first lineup changes in 12 years, and the first multiple changes in their history, and CNN, you know, is doing a lot of different stuff to see if it works," he added. "I like where we are because I feel that we have a singular vision and we keep going deeper and deeper into that vision, and focusing on it."

 

 

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