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Yannick Naud of London’s Glendevon King Asset Management company said the royal family as a British brand helped influence exports and tourism.

“It is fair to say for tourism alone, Prince George already has a higher impact than, say, Prince Charles,” he said.

“The real impact will be felt long term. If you survey tourists entering the country and ask why they are visiting, the royal family will be one of the top reasons.”

Colin Chester, head buyer London’s National Gallery, said commemorative mugs, tea towels and special edition books to mark the birth of the young royal had already boosted this year’s sales figures.

“It was important for us to stock a small range of royal baby merchandise as we knew it would be highly sought after by our customers, both in Britain and internationally,” he said.

However, not everyone thinks the attention received by the royal family is positive.

Kelly Spring, a 26-year-old New Zealand native working in London, complained that the British have an unhealthy addiction to the royals.

“The attention on Prince George and the rest of the clan is unnecessary,” she said. “British people treat them like their extended family.”

Prince George is the only royal baby to be honored with christening coins from the Royal Mint, which has produced a limited-edition range of coins costing from $8 to more than $80,800.