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“The head coach much sell the importance of the kicking game to his team and his coaching staff,” Allen wrote. “And it is most important that he not just paying lip service to this effort; he must get personally involved by attending and participating in special-teams meetings and practices. … There was never a doubt in the minds of any of my players about my commitment to the kicking game. In fact, I thought the kicking game was so important I fined players $500 for losing their kicking playbook.”

That’s the page Shanahan, Burns and the special teams players should be on.

Thom Loverro is co-host of “The Sports Fix,” noon to 2 p.m. daily on ESPN 980 radio and