- Associated Press - Thursday, April 17, 2014

FAYETTEVILLE, Ark. (AP) - The University of Arkansas has hired an associate athletic director for marketing and fan development.

The university announced Thursday that Elvis Moya comes to UA from Texas Tech where he was director of marketing and fan promotions.

Athletic director Jeff Long said Moya’s addition is part of the university’s efforts to find innovative ways to market the program and to enhance game day experiences for Razorback fans.

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