- The Washington Times - Wednesday, April 23, 2014

Individuals with a desire to announce their sexuality or support for the gay community simply by wearing a specific brand of clothing can stop looking. ‘Gay Jeans’ that slowly transform from blue to rainbow-colored denim over time are now available.

Betabrand’s Gay Jeans “look and act like any other pair of fine five-pocket denims. But as they get older, they can’t help showing their true colors — literally!” the company said in a statement, the Daily Mail reported.

“How long do I have to wait for my Gay Jeans to come out of the closet?” a mock question asks on the company’s website.


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“They’ll come out when they’re good and ready!” Betabrand replies.

The company also jokes: “If you put on a pair of Gay Jeans and begin experiencing gayness, chances are it’s because you’re gay.”