HONG KONG (AP) — Royal Caribbean’s newest ship has attractions not usually seen on cruise liners, including bumper cars, a skydiving simulator and a glass observation capsule on a mechanical arm that lifts its passengers high into the air.
What’s also a surprise is the vessel’s intended home port: Shanghai.
After floating out of a German shipyard last week, the $935 million Quantum of the Seas will spend the winter running between New York and the Caribbean before moving to its new base next summer in mainland China’s financial center.
It’s a gutsy move for the world’s second biggest cruise company. Cruise operators have traditionally sent older vessels to developing countries while saving their most advanced ships for U.S. and European customers. But surging growth in China means it’s a market operators can no longer ignore.
The race for China underscores the growing strength of the leisure and travel industries in the world’s No. 2 economy as authorities try to spur domestic spending rather than trade and investment as an engine of growth.
Executives are confident about China’s prospects even as its economy struggles with a prolonged slowdown from double digit rates of expansion, saying that growth is still strong when compared with developed markets.
Miami-based Carnival expects to carry 500,000 Chinese cruise passengers in 2015, up from 350,000 this year.
“We know that’s just a drop in the bucket to what lies ahead in terms of the market in China, which we believe is going to someday represent more than half of all the cruise guests,” Carnival CEO Arnold Donald said in a phone interview.
The Asian Cruise Association estimated last year that the overall Asian market, which totaled 1.3 million passengers in 2012, could nearly triple to 3.8 million in 2020, including 1.6 million from China.
Carnival is even more optimistic, predicting the number will grow to 7 million by 2020 or about a fifth of the global market.
“For the next five to 10 years, greater China including Hong Kong will play a critical role to the global cruise industry’s development,” said Zinan Liu, Royal Caribbean Cruises Ltd.’s managing director for China.
While the U.S. and European are showing signs of revival, “there’s no region like China and Asia that will grow as rapidly,” he said.
The company’s 18-deck Quantum of the Seas, which carries 4,180-passengers, arrives in Shanghai in May next year, joining two other Royal Caribbean ships based in China. It’s also expanding operations in Hong Kong to better market to customers in neighboring Guangdong, the richest province in mainland China, Liu said.