- The Washington Times - Tuesday, August 26, 2014

The World Health Organizationreleased a report Tuesday on e-cigarettes with a suggestion for regulators: ban companies from using the word “e-cigarette.”

Page 12 of the organization’s report on “Electronic nicotine delivery systems” implores lawmakers to ban advertisers from using the words “e-cigarette, electronic cigarette, or any other descriptor that might reasonably be expected to create confusion with the promotion of cigarettes and other combustible tobacco products.”

The report also called for a ban on flavored juices used with the product until it can be empirically shown that minors are not attracted to the taste.

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The health organization also also wants the tobacco industry out of the e-cigarette business because its interest “lies in maintaining the status quo in favour of cigarettes as long as possible, while simultaneously providing a longer-term source of profit should the cigarette model prove unsustainable.”