The ALS Association has raised millions of dollars generated by the Ice Bucket Challenge, and now the group wants to trademark the name.
An application was filed last week by the organization with the U.S. Patent and Trademark Office seeking to trademark the term “ice bucket challenge,” the technology website Ars Technica reported. The organization has raised over $90 million since July 29. Last year during the same time period $2.9 million was donated to the group’s efforts to rid the world of amyotrophic lateral sclerosis, or Lou Gehrig’s disease.
“An effort to register the ICE BUCKET CHALLENGE strikes me as a bit akin to those who sought to register BOSTON STRONG after the marathon bombings in 2013,” lawyer Erik Pelton, who first found the patent application, wrote on his website.
The association “had little to nothing to do with anything related to the challenge, other than getting a bunch of checks in the month of August,” wrote Mike Masnick at Techdirt. “To now claim a trademark over it seems … kind of disgusting.”
Slate reported that the ALS Association’s link to the challenge stems from minor-league golfer Chris Kennedy, though plenty of people were dumping buckets of water on their heads as a challenge well before the group got involved.