- The Washington Times - Monday, August 4, 2014

The Sunday pages of The New York Times ran a historical first for the long-running newspaper — a full-page advertisement for marijuana that wasn’t placed by an issue advocacy group.

Rather, the ad came from the Leafly, a website and mobile phone app organization that simply rates marijuana dispensaries, Newsmax reported.

“While we have run ads from marijuana advocacy organizations in the past, such as NORML [the National Organization for the Reform of Marijuana Laws], this may be the first non-advocacy ad that has run,” one newspaper spokesman told AdWeek. “But since we do not track advertisements by subject, we can’t definitively confirm this claim.”

The ad included Leafly’s tagline, “Just Say Know,” and sent out a thumbs-up to New York for approving the Compassionate Care Act that allows marijuana for medicinal uses. Leafly’s main aim is to remove perceptions that pot is for “stoner[s],” and replace it with assurance that marijuana is a truly helpful medicinal treatment.



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