History of milk marketing can be found on bottles

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SPENCER, N.C. (AP) - Saying this out loud will jinx him, of course, but in his two decades of collecting old milk bottles from across North Carolina, John Patterson Jr. has yet to drop one.

Despite his good hands, Patterson still experienced some uneasiness late last year moving close to 350 bottles from his Spencer residence across town to the N.C. Transportation Museum.

His bottles, showcased at the entrance to the Bumper-to-Bumper (old flue shop) exhibit, tie into the museum’s recent addition of a 1959 Divco Co. milk truck from the former Melville Dairy in Burlington.

“I had a lot of fun doing it,” Patterson says of setting up his temporary display, “and I’ve had a lot of comments about it.”

One side of the building’s entrance is devoted mostly to milk bottles from old dairies in Rowan and Cabarrus counties - it’s hard to believe how many there were.

Patterson also has included a good smattering of pint milk bottles from other N.C. communities, plus a corner devoted to the Biltmore Dairy Farms brand.

There are plenty of dairy-related “go-withs” on display, too. Patterson has collected calendars, advertising signs, pot-holders, milk crates, toy trucks, banks, trays, photographs - even a handheld capper used by the smaller dairies to seal off bottles one by one.

“I thought it would be neat to have,” Patterson says.

Patterson devoted the shelves on the other side of the entrance to mostly Melville Dairy and its onetime competitors in the Burlington area.

Again, it’s a good connection to the Melville milk truck on display just around the corner, and Patterson also wanted the Scott family, which donated the truck, to have a sentimental journey back to days of its dairy.

In fact, if you’re of a certain age, say 50 or older, you can’t help but become a little nostalgic when you see what Patterson has put together.

It harkens back to the home deliveries by the milkman, the days in school when milk came in pint or half-pint bottles and a time when dairy farms were big enough to bottle and sell their milk in local stores.

From Rockwell to Mount Ulla and Landis to Spencer, dairy farms in Rowan County marketed their milk, and Patterson has the bottles and other memorabilia to prove it.

As a kid on Saturday mornings, Patterson used to wait on the steps to his house for the Cabarrus Creamery’s milkman. They might have a short conversation before the milkman left his bottles on the porch with Patterson.

Not long after the milkman was out of sight, Patterson would peel off a cap, lick the pure cream off the top and return the cap to the bottle.

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