- Associated Press - Friday, February 14, 2014

LONDON (AP) - Goodbye snowy New York, hello gusty London! After a week battling frigid temperatures and sleet in the U.S., the fashion crowd found little solace in the British capital as London Fashion Week kicked off Friday in sweeping wind and rain.

No matter: the fashion crowd can always be counted on to show up looking like they just came from a magazine shoot, whatever the weather. Nor did the lack of big-name designer shows on Friday deter fashionistas from having a ball.

Somerset House, the fashion week’s headquarters, was buzzing with street photographers and bloggers. Across the river, an alternative fashion show celebrated style for curvier women with “plus-sized” models, including David Hasselhoff’s daughter Hayley.

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FORGET THE CATWALKS, THE STREET’S WHERE IT’S AT

Can’t get a ticket to a catwalk show? Use a little imagination, and you can star in your own.

The fashion world may be notoriously snooty and exclusive, but a thriving street style and fashion blogging scene can make anyone an Internet sensation - provided their outfit is eye-catching enough.

Somerset House was crawling with eagle-eyed street photographers hunting down the best-dressed attendees, and at every corner dozens of students, bloggers and model wannabes were twirling and pouting for cameras in the rain.

“At fashion weeks, the show is out here on the street,” said Carmen Negoita, a blogger in a bright red floppy hat, spiky leopard Christian Louboutin heels and a red coat draped artfully over her shoulders.

Suzanne Middlemass, a photographer, said most women relate to street fashion much more than catwalk styles because it showcases “real women” mixing and matching accessible clothes.

“I’m looking for something different. A bag or a shoe can really help you stand out. It can also be something really simple but well thought-out,” she said.

The big no-no? Trying too hard.

“You can always spot those,” she said. “Not everyone gets it right. You need to have an eye for it.”

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THE HOFF’S DAUGHTER: RESPECT PLUS-SIZE MODELS, PLEASE

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