The door-to-door tactics that helped get President Obama re-elected have not worked as well when it comes to selling his signature health care law, The New York Times reported Wednesday.
The Times followed canvassers in Broward County, Fla., who made contact with 2,623 residents and signed up only 25 in health coverage. Some folks on their target lists had move away, others were not home, and some already had insurance or didn't like the Affordable Care Act.
Intense targeting of the uninsured is picking up with just six weeks left in the first-ever Obamacare enrollment period.
The administration has touted the 3 million-plus people who signed up between Oct. 1 and the end of January, but the tally falls short of goals, varies from state to state and has not attracted a large share of young, healthier adults.
The federal marketplace, HealthCare.gov, stumbled out of the gate, and various states have encountered similar glitches on their Obamacare websites.
The Times said Enroll America, a nonprofit run by a former White House aide, has hired 266 people and gathered 14,000 volunteers to hit up neighborhoods, staff phone banks and host events at community colleges in nearly a dozen states.
In Florida, Planned Parenthood is using targeted data to make color-coded "heat maps" of the uninsured, according to the Times.
Florida is a key target for the Obama administration, because it holds a high number of uninsured residents, yet key state officials oppose the law.
But computer glitches and suspicions are still hindering sign-up efforts.
In The Times report, one woman asked the canvassers: "Why do you have my name?"
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