Ind. woman’s program managed Super Bowl volunteers

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INDIANAPOLIS (AP) - The Indiana software developer whose program has been used to coordinate the volunteer efforts behind four Super Bowl games said this year’s event was especially difficult to pull together.

Florence May led a command center from the office of her Indianapolis company, TRS, after providing an online volunteer management system for Super Bowl organizers to register and track an estimated 9,000 volunteers in the days leading up to the game Sunday in East Rutherford, N.J.

“The volunteer-management challenges are particularly unique this year due to the geographic footprint and high levels of security,” she said. “… (The) Super Bowl host committee has a huge challenge with two states, four airports and a widespread need for thousands of volunteers.”

May’s computer software called The Registration System helps organizations coordinate volunteers and organize events of all sizes, The Indianapolis Star reported (http://indy.st/1biarm7 ).

In the months leading up to the game, May traveled to New York and mapped out a volunteer strategy with the host committee, the newspaper reported.

May’s software was also used for the Super Bowls in Tampa, Fla., in 2009; Arlington, Texas, in 2011; and Indianapolis in 2012.

May created the software in the early 2000s to provide her then-event management firm, Simply Hospitality, with more efficient event registration and volunteer management tools. She organized volunteers for 15 events in the first year. Within a few years, she was supplying the software to Indianapolis-based USA Gymnastics and Indiana Sports Corp., which boosted national awareness.

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Information from: The Indianapolis Star, http://www.indystar.com

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