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“Buying jewelry is an extremely emotional event,” Gerard says. “It revolves around a moment in their lives - something they’re always going to think about when they wear that piece of jewelry - and we’re proud to be a part of it. It’s personal, and we take it personally, too.”

And when you’re working with family, you can’t help but take your business personally, too.

“Working with family is fun. It’s challenging - and the kids call the boss the old man - but it has lots of rewards,” Gerard says.

As to what direction the company takes next, that’s not up to Gerard and Thomas.

“It’s up to the kids,” Gerard says. “We’re going to let them shape the future. They have some great ideas, and we’re excited to see what they’ll be bringing to the table.”

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Information from: Argus Leader, http://www.argusleader.com