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WASHINGTON (AP) - Memphis Mayor A C Wharton is turning to soul music, a network of churches and staff at local emergency rooms to urge more African-Americans to sign up for health insurance under the Affordable Care Act.
March 31 is the last day of open enrollment for getting Obamacare for 2014. Wharton, speaking on a conference call arranged by the White House, said the city is making a coordinated final push to get people to enroll in a health plan before the deadline.
Pastors are talking to their congregations, and emergency room workers are telling uninsured patients about new insurance options.
A new ad campaign featuring a reworked version of the Teddy Pendergrass soul hit “Come Go With Me” will urge people to get enrolled.
Wharton says 88,000 Memphians lack insurance.
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