Recent editorials published in Indiana newspapers

Evansville Courier & Press. Feb. 24, 2014.

Honest to goodness, new slogan pleasant

As we remember it, once before Indiana leaders paid professionals to come up with a slogan they hoped would attract visitors to the Hoosiers state. The slogan was “Restart Your Engines,” although we believed it was a non-starter.

It was a takeoff on the Indianapolis 500 race and the famous instruction to “Start your engines.” At the time, we envisioned jumper cables and dead batteries, and wondered how that image might be received.

Anyway, we learned last week that Indiana now has another tourism slogan, this one designed to promote the state’s warm soul. It’s called a “consumer brand” and is titled “Honest to Goodness Indiana.”

According to The Associated Press, the new campaign comes as Indiana prepares for its statehood bicentennial in 2016, and is intended to emphasize that the people and experiences in Indiana are genuine.

Although we don’t expect this slogan to draw visitors who don’t already know about Indiana’s quiet nature, the slogan is kind of pleasant.

And the image it calls up is certainly more pleasant than a dead battery and jumper cables.

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Tribune-Star, Terre Haute. Feb. 23, 2014.

State’s next cash crop?

It’s historical. It was cultivated in Mesopotamia as early as 8000 B.C.

It’s resilient. It was widely used to make ships’ rigging, sails, tents, ropes, parachute webbing and military uniforms.

It’s patriotic. Betsy Ross is said to have used material made from it in the first U.S. flag from it.

It’s artistic. Rembrandt and Van Gogh painted on canvases made from it.

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Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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