Relationship video sparks backlash, blames the birth control pill

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“The 1950s called, they want their archetype back,” commented a reader on, which posted an item on the video.

The idea that female sexuality has high value to men — but not the reverse — was advanced a decade ago by Florida State University psychologist Roy F. Baumeister.

His paper, which is referenced in a research guide accompanying the video, details research that finds that women’s sexuality — chastity and fidelity — is and historically has been valuable in economic terms.

“Economic principles suggest that the price of sex will depend on supply and demand, competition among sellers, variations in product, collusion among sellers and other factors,” Mr. Baumeister wrote in “Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions.”

The video concludes that since women control when sex occurs in a romantic relationship, they also could control the market — and if women want more commitment and marriage, they should join forces to make such relationships the “price” for sex.

“Collusion — women working together — would be the most rational way to elevate the ‘market value’ of sex,” the video argues.

The video’s call for a sisterhood on sex — and the rest of its content — was too much for blogger Amanda Marcotte, a self-described “snark.”

“Clearly, the height of a woman’s happiness is being saddled for life with a man who barely puts up with her because he fears he can’t get sex anywhere else,” she wrote Thursday on But, she added, the video is “in a cutesy format, so let’s pretend it’s hip.”

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About the Author
Cheryl Wetzstein

Cheryl Wetzstein

Cheryl Wetzstein covers family and social issues as a national reporter for The Washington Times. She has been a reporter for three decades, working in New York City and Washington, D.C. Since joining The Washington Times in 1985, she has been a features writer, environmental and consumer affairs reporter, and assistant business editor.

Beginning in 1994, Mrs. Wetzstein worked exclusively ...

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