Continued from page 1

Xerox officials said with four weeks left to go in the first open enrollment period that ends March 31, aggressive marketing campaigns are underway to try to get consumers who began an enrollment application to finish the process.

They set an enrollment goal of 150,000 by the end of March - a figure board members and state officials called unrealistic, given the program’s track record.

As of Feb. 19, paid enrollment was 19,320.