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Another New Coke fiasco? Coca-Cola’s ‘It’s Beautiful’ ad sparks outrage

- The Washington Times - Tuesday, February 4, 2014

A Coca-Cola ad that aired during Sunday night's Super Bowl has faced serious criticism for featuring Americans singing "America, the Beautiful" in languages other than English.

The company's official Facebook page and the ad video on YouTube were flooded with criticism, and many commenters said they were boycotting Coke products.

"Today we are throwing away all our Coca-Cola products and replacing them with Faygo," the Facebook page for the Tri-County Congregational Church in St. Cloud, Minn., wrote, CBS Atlanta reported. "Faygo represents Christian Values and follows the Constitution. Mexicans singing the National Anthem is an abomination."

"The way this ad was done was a bad decision made by the advertising agency and by the executives at Coke. You should have used a different song or it should have been done in the [E]nglish language. You made a decision that is costing you customers ... how stupid is that bet your stockholders will not be happy," wrote Cheryl Swarner Overbey on Coca-Cola's page.

The commercial showed Americans of different races and ethnicities singing "America the Beautiful" in seven different languages. It was meant to showcase the country's "incredible diversity," Coke said.

Prominent conservatives also came out to denounce the ad. Radio host Glenn Beck told his listeners Monday that it was meant to do nothing but divide Americans.

"That's all this ad is. It's in your face, and if you don't like it, if you're offended by it, you're a racist. If you do like it, you're for immigration. You're for progress. That's all this is: to divide people," he said.

Former Florida Rep. Allen West called the ad "disturbing."

"If we cannot be proud enough as a country to sing 'American the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition," he said.

Radio Host Rush Limbaugh took a jab at Republicans by suggesting maybe they were behind Coke's advertising.

"I thought maybe the Republican leadership was behind the Coke commercial. That's what I thought when I saw it. I said, 'Whoa, who got hold of this advertising campaign? The Republican leadership's gotta be doing this,' " he said.

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