- The Washington Times - Tuesday, February 4, 2014

A pro-Obamacare group and the Ad Council unveiled new ads Tuesday that use pets to encourage young women to sign up for coverage under the new health care law.

Enroll America said it used pets as “unlikely spokespeople to break through the clutter with an action-oriented message: It’s time for people to take care of themselves. Pets, including dogs, cats, birds and fish, encourage their people to enroll in health insurance for themselves and their families.”

A 30-second ad features pets singing, “Enroll today, take care people, for goodness sake” en masse over a dance track before various species solo about the plans’ diversity and affordability. A minute-long version riffs on the same theme but with a longer intro featuring an orange cat.

Enroll American is led by Anne Filipic, a former aide to President Obama.

Her organization is using the pet ads to target women aged 18-34, citing research that suggests this group does not have enough information about Obamcare, but would be likely to enroll and spread the word about Mr. Obama’s reforms if they did.

Enroll America’s own polling found that 81 percent of the uninsured are unaware of the March 31 deadline to sign up for coverage under Obamacare, and 69 percent do not there is financial assistance available to qualified consumers who seek a health plan on one of the law’s health exchanges.

The Obama administration is pushing its reforms ahead of the deadline, as it seeks to make up ground after web glitches on the federal HealthCare.gov website prevented some people from enrolling in October and November.

It particularly wants young, healthy people to sign up and balance out risk pools when people with pre-existing medical conditions sign up for coverage, because they can no longer be denied.