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April 2013: Facebook unveils a new experience for Android phones. The idea behind the new Home service is to bring Facebook’s content to the phone’s home screen, rather than require users to check apps on the device. It’s a flop.

January 2014: Facebook starts to roll out “trending topics,” showing users the most popular topics at any given moment.

February 2014: Facebook launches a news app called Paper with plans for more applications outside of its own. It celebrates 10-year anniversary with Zuckerberg declaring he is “even more excited about the next ten years than the last. The first ten years were about bootstrapping this network. Now we have the resources to help people across the world solve even bigger and more important problems.”