- Associated Press - Wednesday, January 15, 2014

AUSTIN, Texas (AP) - The University of Texas is cracking down on a growing volume of clothing and other gear emblazoned with the name of new football coach Charlie Strong.

The Austin American-Statesman reports (http://bit.ly/1cpilcp ) the push is an effort to secure trademark rights on some Strong-related themes and phrasing. Representatives of the athletics department are targeting entrepreneurs who have been selling items displaying Strong’s name or likeness.

Shirts and gear using the words “Stronghorns,” ”Texas Strong” and “UT Strong” showed up for sale both online and in some stores, but those items were pulled after merchants were contacted by UT athletics.

The UT System has already moved to trademark “Stronghorns,” according to records with the United States Patent and Trademark Office. The application was filed Jan. 7, two days after UT announced Strong’s hiring.

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Information from: Austin American-Statesman, http://www.statesman.com